Inter BEE will be held again, and for the first time, this year's event will be held online. With more than 50 years of history as a media and entertainment industry event, Inter BEE is sure to attract a large number of interested parties this year with a new style that has adapted to the era with Covid-19. Inter BEE has become the focus of attention as a place to share the latest technologies, equipment and ideas from the media and entertainment industries in an era when "new lifestyles" are being advocated. This is a great opportunity for exhibitors to make a powerful statement to the industry.

While Inter BEE has traditionally been held for three days in mid-November, this year's schedule is divided into two: from Wednesday, November 18 to Friday, November 20, there will be three days of live events and a variety of symposia and planned sessions. This is a period of time to absorb the latest trends and new thinking in the industry. This will be the impetus for the simultaneous opening of exhibitors' online exhibitions from the 18th. The exhibition will remain open until February 26, 2021. Many of the live events will also be available in the archives, so the event will continue for the entire four months. We are expecting a far greater number of visitors than in previous years.

Selling technology and equipment to the media and entertainment industries is a narrowly defined B-to-B marketing domain. The first contact information is especially important. Because this year's Inter BEE is held online, temporary information directly related to B-to-B digital marketing can be obtained. By obtaining visitor demographic data and contact information, exhibitors will be able to make the most of this information for their future marketing and sales activities. We believe that the online platform will be very useful as a place to break through the barriers of the industry that have been difficult to break through.

The Covid-19 pandemic has been a major challenge for the media and entertainment industries. However, that's why this crisis is an opportunity to turn it into a chance. In an industry that is undergoing drastic change, the time for new wisdom and technology is now. If the industry as a whole can ride the wave of this new direction, we will see a dazzling glimmer of hope. The online Inter BEE will become a festive space for everyone to catch the big waves to come. We invite you to participate in this year's Inter BEE and together, we will usher in a new era.